Pac-Man

Getting started on pills is easy…

This Care Statement poster communicates a powerful idea with remarkable simplicity. The visual metaphor is immediately recognisable: a Pac-Man-like figure gradually consuming rows of pills. The message appears almost playful at first glance — yet the implication becomes clear within seconds.

Starting pain medication is often easy. Stopping can be far more difficult.

The artwork intentionally leaves the final conclusion unstated. By avoiding explicit explanation, the poster invites viewers to complete the thought themselves. This subtle approach often makes the message far more powerful than a direct warning. Patients naturally begin reflecting on the long-term consequences of medication use, which makes the poster an effective conversation starter in clinical environments.

Pain medication can play an important role in healthcare when used appropriately. However, modern healthcare systems have also seen a dramatic increase in the long-term use of analgesics and other medications for chronic pain. In many cases, patients may not fully consider how easily occasional medication use can evolve into a habitual coping strategy. Preventive awareness is therefore an essential part of responsible healthcare communication.

Displayed in waiting rooms, reception areas or consultation spaces, the poster quietly encourages patients to think about the broader picture of pain management. The design follows the recognisable educare.design visual language: minimalist composition, strong colour contrast and a clear visual metaphor that communicates instantly without requiring lengthy explanation. The result is a striking preventive healthcare message that blends humour, visual clarity and thoughtful reflection.

View the artwork here on YouTube.

🇬🇧 View more details of the English version.
🇮🇹 Vedi i dettagli della versione italiana.
🇪🇸 Ver detalles de la versión en español.
🇩🇪 Details zur deutschen Version anzeigen.
🇫🇷 Voir les détails de la version française.
🇳🇱 Bekijk details van de Nederlandse versie.
🇵🇹 Veja mais detalhes da versão portuguesa.
🇸🇪 Se fler detaljer om den svenska versionen.
🇳🇴 Se flere detaljer om den norske versjonen.
🇩🇰 Se flere detaljer af den danske version.

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