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10 Reasons to choose our artwork

We did not launch www.educare.design based on a deep strategy with any particular mission statement or vision board. We were good at designing, loved the challenge of taking something complicated and making it more accessible – and we had fifteen years of experience working with chiropractic and osteopathic clinics.

The first pieces of artwork grew from this fertile starting point and soon we were contacted with requests to expand our catalogue. This eventually led us to get organised and create a unified and robust framework for all our designs, which you can read about here.

We are passionate and protective of educare.design and everything you see on this website is only available because it has passed an extremely critical design process. The results are for you to judge, but we think these following ten things are what makes us stand out from the (over)crowded and confusing field of patient education.

First reason to choose www.educare.design

1 – The Content
Even though this list is in no particular order, we felt strongly that content should be first. Best way to explain why we feel the content is so (obviously) important, is to use one of our artworks as an example. Let’s use our Vertebral Subluxation Complex (VSC) artwork to illustrate what we mean with content:

Subluxation (and VSC) can be difficult to understand for patients, but it is above anything else a vital issue to educate about and an integral subject to many of our artworks. Most medical charts dealing with this issue expect patients to readily accept and comprehend subluxation, but do a poor job of educating on terminology, causes, symptoms, progressive consequences and treatment. What is really the point of presenting your patients with anything at all, if it doesn’t do any actual education?

The content of our artworks support the usage of complicated terminology with clear graphics that educates on causes and progressive symptoms. We communicate at a reasonable level (for the patients) to ensure better and faster understanding of the subject matter.

Second reason to choose www.educare.design

2 – The Design
Above we discussed the elements that makes the content and now it’s time to look at the packaging; the design. We think the design is brilliant (!), but it doesn’t really matter what we think, since all design is subjective. There are however some universal truths, that make some designs work better than other designs.

First of all, the design needs to present the content as unobtrusively as possible. Design works best if it only accomplishes its job and then stays out of the way! Our designs and graphics are created to enhance particular elements of the various subjects of our artworks. The end result is a line of patient education materials that works equally well when aligned together, or as separate artworks at your clinic.

Secondly, we know and respect that time at your clinic is limited for your patients and our artworks are designed to reflect this reality. None of your patients are expected to leave your clinic with a medical degree, but if our designs can help facilitate better comprehension of the subject that brought your patients into your clinic, then we have done our job.

Thirdly, our designs need to compliment their space, be visually pleasing and attract the eye, before they can educate. There is after all no chance of educating patients, if you can’t get them to approach the artworks in the first place.

Third reason to choose www.educare.design

3 – The Versatility
We ended the second reason with saying how the artworks need to be approachable. This is equally the case with the physical aspect of the artworks; how small or large they are, and which materials they are available in. This is the versatility of your choice, when ordering (with free delivery) from our shop. At our sizes and types page you can get a clear overview of the options. The reason we go to such great lengths to offer this versatility, is to elevate your chances of picking the right product for your space.

Our largest posters are in A0 format, which is 84 x 119 cm and they look absolutely magnificent on a great white wall, especially in a line with 3 or 4 companion pieces, but this requires a space that only few clinics have available. We therefore create our designs in a smaller format, but with constant attention to scalability. This ensures you that our artworks will work equally well at any size and space.

Fourth reason to choose www.educare.design

4 – The Languages
When we started designing for healthcare clinics, our clients were located in Italy, so the artworks were made in Italian. During any initial design process we always work in English, so before the artworks were translated to Italian, they were already made in English. The lead designer is Danish, working with a network of doctors from Germany, Belgium and France, which then resulted in the translation to those languages. Since Danish is close to Swedish and Norwegian, the artworks were also made available for these countries. Finally, repeated requests from Spain and Brazil made us happy to included them, and we therefore ended up having 10 languages to choose from!

We didn’t set out initially to offer this extreme level of inclusion, but we quickly realised that most medical charts are made in English only, and that there were a real need for localised versions. After launching educare.design we now see that some previously untranslated charts are appearing in more languages and we are exited to play a part in pushing this trend.

It is important to us, to reach out as far as we can with our artworks. As a doctor located in a non-english speaking country, you might be perfectly happy with an English version, but your patients will definitely appreciate having the artworks in their language.

Fifth reason to choose www.educare.design

5 – The Customisation With Logo
This is a big hit for clinics and the ability to get your logo on our artworks are about more than vanity. It gives your clinic a professional look and underlines that you take patient education serious. Of course; it also makes it seem like you had the artworks custom made (instead of customised), which doesn’t hurt.

Take a minute to imagine what the price for each artwork would be, if you had to pay someone to create it from scratch. Now also imagine the lengthy process it would be, to brief a designer on the intricacies of spinal degeneration (as an example). Your energy is probably spent more wisely on patients.

Instead, we ask a fee of just €10 to add your logo and we will even help optimise it, so that it looks perfect on our artworks.

Sixth reason to choose www.educare.design

6 – The QR Code Feature
We call this feature a game changer for patient education. This is not “flowery marketing talk”, but our honest (and informed) opinion of how this feature can assist your clinic in becoming a central point of knowledge for your patients – and their friends and families!

We could go on and on raving about our love for adding QR Codes to the artworks, and how this benefits your clinic and your patients, but we have already done that elsewhere, so please click here to read more about it.

Seventh reason to choose www.educare.design

7 – The Service
When the person you are in touch with during the entire ordering process, is the same person who designed all the artworks and who is as dependant on the success of your clinic, as he is for educare.design, then you are 100% sure to get the very best service and attention to your needs! This is just good business…

Obviously, we are also not dealing with functional goods redistributed from a faraway factory, but with something that has been born out of true passion, that we love and care very much about. We only have the optimal experience for your patients as our goal, and to reach them the right way with the right message, we need to do our very best to communicate the abilities and potential of our artworks to you at the clinic.

This need to optimise our artworks, functionalities and the communication of our very existence, requires us to constantly focus on providing you with the highest level of service. Our reviews seem to indicate positive responses to our way of thinking, but why not order something and see for yourself? 😘

Eighth reason to choose www.educare.design

8 – The Know-How
We know what we are good at, but we also know our limitations. We therefore use an extensive network of medical professionals, to assist us with each and every design. We furthermore use actual patients (with relevance to the subject) for testing the first versions of the artworks and we don’t finalise any product until we can guarantee that it works as intended.

We value this process, as tiring as it sometimes is, but the feedback we get and the adjustments we make during this phase is invaluable and contributes greatly to our expanding knowledge base. Without this process, we would have had ten times as many products, but we would also be unable to stand by our work (and probably have to close it down eventually).

We invite you to join us, if you have a little time on your hands and if you wish to be part of shaping patient education for the future. We always look to expand and include more friends with a passion for their respective fields of healthcare.

Ninth reason to choose www.educare.design

9 – The Guarantee
We mentioned our guarantee that the artworks will “do their job” above, but I (Kasper Smith, owner of educare.design) would like to take this opportunity to also guarantee my utmost commitment to you, your clinic and to your patients. You will never be left unsatisfied or wishing for better service, materials or a “cleaner design”. If you have any criticism, however small, please get in touch with me so that I can learn from it and adjust. This is by far the best way to keep improving, and we know there’s still room for that.

We might be the leading resource of modern artworks for medical offices, but it is still a small start up business with a very niche product and hard to reach customers and we always invite guidance. However and wherever we might be able to better ourselves; we sincerely and eagerly appreciate your suggestions. In the meantime, we will continue to stand by our guarantee, that your clinic will be so happy with your experience at educare.design, that we might even end up best friends…

Tenth reason to choose www.educare.design

10 – The Reviews
The best way for you to evaluate if the first nine reasons are just the delusional ravings of a has-been marketing executive is to ignore everything and go straight to the people who knows best, and who has had actual skin in the game. We are of course talking about our beloved customers, many of which has been kind enough to leave us their reviews. Click here to view our page dedicated to our reviews and click here to see some of the artworks hanging around the world.

Reviews mean everything to us, and if you are wondering if you should leave us a review, then please do! They are crucial to a company with very little budget and disproportionate ambitions (😉).

Thank you!
As you can see, we have a lot to say about our artworks and how we feel about patient education. Thanks for getting all the way to the end, though we had hoped that you wouldn’t have needed more than the first one or two reasons to go on to our shop

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